An Exploratory Study of Russian Incoming Tourists’ Expectations and Satisfaction in Hungary as a Tourist Destination

Starovoytova Evgenia (2014) An Exploratory Study of Russian Incoming Tourists’ Expectations and Satisfaction in Hungary as a Tourist Destination. Faculty of Commerce, Catering and Tourism.

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Abstract

Destination image and tourist travel motivation are generally viewed as causes of tourist satisfaction being of central importance to destination management organization and tourism-related sectors. The purpose of this study is to examine the relationship between tourism services and attraction attributes of Hungary as a tourist destination and the overall satisfaction of Russian tourists who visit the destination. Factors analyses were employed to identify the differences in the services and attraction attributes of Hungary that tourists’ select, depending on Russian tourists’ travel requirements and expectations. The results revealed that quality service and lodging performance are significant factors in determining Russian travelers’ overall satisfaction. The expression of satisfaction results in behavioral responses to recommend, share positive feedback about and revisit the destination.

English title

An Exploratory Study of Russian Incoming Tourists’ Expectations and Satisfaction in Hungary as a Tourist Destination

Institution

Budapest Business School

Kar

Faculty of Commerce, Catering and Tourism

Department

Vendéglátás Intézeti Tanszék

Tudományterület/tudományág

UNSPECIFIED

Szak

Turizmus - Vendéglátás (angol nyelven)

Supervisors

Konzulens neveKonzulens típusaAssignment, Scientific qualification, InstitutionEmail
Dr. Benke EszterUNSPECIFIEDfőiskolai tanárbenke.eszter@kvifk.bgf.hu

Item Type: Thesis (UNSPECIFIED)
Uncontrolled Keywords: Russian tourism, Tourist Satisfaction, TripAdvisor, Travel Requirements, Length of Stay
Depositing User: Haász Antal
Date Deposited: 2014. Dec. 11. 11:58
Last Modified: 2019. Apr. 16. 14:16

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