The Potential of Film Tourism in Hungary

Sebestyén Judit (2014) The Potential of Film Tourism in Hungary. Faculty of Commerce, Catering and Tourism.

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Abstract

Film tourism has been widely recognized to be a driver of tourism for many destinations over the past few years therefore this thesis is focused on revealing the impacts of this phenomenon on Hungary. The paper introduces the basics of film tourism with regard to its aspects and forms and further analyzing the successful planning strategies in various destinations. The review of the existing literature revealed the range of marketing activities related to film tourism and identified, which ones are in place currently in Hungary. The current Hungarian film tourism situation was assessed via mixed method research with the focus on the country’s image, awareness and attitude towards film tourism on a national and international level and the various stakeholders’ activities regarding film tourism in the country. The research concluded that the awareness is very low regarding Hungary’s participation in Hollywood films and that the film tourism potential of the country is underutilized. Some implications and suggestions for Hungary are highlighted for future development and further research.

Hungarian title

A filmturizmusban rejlő lehetőségek Magyarországon

English title

The Potential of Film Tourism in Hungary

Institution

Budapest Business School

Kar

Faculty of Commerce, Catering and Tourism

Department

Turizmus Intézeti Tanszék

Tudományterület/tudományág

UNSPECIFIED

Szak

Turizmus - Vendéglátás (angol nyelven)

Supervisors

Konzulens neveKonzulens típusaAssignment, Scientific qualification, InstitutionEmail
Hübner AndreaUNSPECIFIEDLecturerhubnerandrea05@gmail.com

Item Type: Thesis (UNSPECIFIED)
Uncontrolled Keywords: film tourism, destination management, Hungarian film making, country image, tourism planning
Depositing User: Herczeg Tamás
Date Deposited: 2014. Dec. 12. 12:36
Last Modified: 2015. Mar. 24. 15:28

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