The critical analysis of the trends of "Bergsommer" holiday type and its effect on the Austrian guesthouses

Tarány Regina (2014) The critical analysis of the trends of "Bergsommer" holiday type and its effect on the Austrian guesthouses. Faculty of Commerce, Catering and Tourism.

This is the latest version of this item.

[img] PDF
thesis_tarany_regina_pdf.pdf
Hozzáférés joga: Available at the computers of the University

Download (1MB)

Abstract

This thesis discusses the the trends of the „Bergsommer” holiday type and its effects on the Austrian guesthouses. The aim aim was to introduce the role of Bergsommer and show that it provides a wide range of opportunities for the Austrian guesthouses and tourism in general. My objectives through the paper will be the followings: to introduce and describe the new trend: Bergsommer; to itroduce the nature of tourist segments who are interested in Bergsommer and the seasonality of their traveling habits; to evaluate the share of guesthouses from the Bergsommer.; to evaluate the effects of Bergsommer trend on the micro and macro economy of Austria and the regions; and finally to introduce the possible services that could be effected by the Bergsommer trend and its fields of possible revenue generation. First of all the collected literature regarding the topic is introduced, to have a wider view of the definition in the Literature review as well as to review the methodological basics of the later used research methods. Then using secondary and primary researches (online questionnaire and a strategic marketing plan of a specific region) the objectives are investigated.

Hungarian title

A "Bergsommer" üdülési forma trendjének valamint az osztrák panziókra való hatásának kritikus vizsgálata

English title

The critical analysis of the trends of "Bergsommer" holiday type and its effect on the Austrian guesthouses

Institution

Budapest Business School

Kar

Faculty of Commerce, Catering and Tourism

Department

Turizmus Intézeti Tanszék

Tudományterület/tudományág

UNSPECIFIED

Szak

Turizmus - Vendéglátás (angol nyelven)

Supervisors

Konzulens neveKonzulens típusaAssignment, Scientific qualification, InstitutionEmail
Bártfai EndreUNSPECIFIEDAdjunktusbartfai.endre@kvifk.bgf.hu

Item Type: Thesis (UNSPECIFIED)
Uncontrolled Keywords: Bergsommer, Alpine, Mountain, Summer, Austria, tourism, Active tourism
Depositing User: Herczeg Tamás
Date Deposited: 2014. Dec. 15. 15:37
Last Modified: 2015. Apr. 10. 11:25

Available Versions of this Item

Actions (login required)

View Item View Item