The influence of advertisement on women’s self-esteem and role in Europe - How does the marketing communication of adidas impact targeted women's self-esteem?

Bognár Korinna (2018) The influence of advertisement on women’s self-esteem and role in Europe - How does the marketing communication of adidas impact targeted women's self-esteem? Faculty of Commerce, Catering and Tourism.

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English title

The influence of advertisement on women’s self-esteem and role in Europe - How does the marketing communication of adidas impact targeted women's self-esteem?

Institution

Budapest Business School

Kar

Faculty of Commerce, Catering and Tourism

Department

Kereskedelmi Intézeti Tanszék

Tudományterület/tudományág

UNSPECIFIED

Szak

Kereskedelem és Marketing (angol nyelven)

Supervisors

Konzulens neveKonzulens típusaAssignment, Scientific qualification, InstitutionEmail
PhD Hübner AndreaUNSPECIFIEDTanársegédHubner.Andrea@uni-bge.hu

Item Type: Thesis (UNSPECIFIED)
Uncontrolled Keywords: self-esteem, body image, Adidas, adolescent, female portray
Depositing User: Horváth Viktória
Date Deposited: 2018. Apr. 27. 12:28
Last Modified: 2018. Jul. 27. 13:23

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