Users' Motivations towards Airbnb in Marrakesh - Morocco

ANIBA Mohamed (2019) Users' Motivations towards Airbnb in Marrakesh - Morocco. Faculty of Commerce, Catering and Tourism.

[img] PDF
Mohamed Aniba_Thesis_A7E3VO.pdf
Hozzáférés joga: Available at the computers of the University

Download (1MB)


This research dissertation presented as part of the Master of Arts in Tourism Management at Budapest Business School University, aims to shed lights and understand the obstacles and motivations of consumers that use the fierce competitor of budget hotels, Airbnb, as it has gained a remarkable reputation throughout the past years. What this research refers to as the short-term private home rental is a concept that is not widely discussed in the literature. For this reason, the research model chosen is exploratory and quantitative. Data on Tourists motivations Towards Airbnb in Marrakesh-Morocco are collected through a survey. The questionnaire was answered by Airbnb consumers: travelers – users who have resided through Airbnb in Marrakesh Morocco. An in-depth analysis of the answers has identified the many key factors that work in favor of or against the use of corporate services such as social experience, referral system, price, and management. logistics. Certain limits have been designed to this research, including the small sample. Since the study population is limited to 72 people who answered the survey, it would be relevant to deepen the knowledge of the peer to peer accommodation with a wider population. in subsequent searches.

English title

Users' Motivations towards Airbnb in Marrakesh - Morocco


Budapest Business University


Faculty of Commerce, Catering and Tourism


Faculty of Commerce, Catering and Tourism




Tourism Management MA


Konzulens neveKonzulens típusaAssignment, Scientific qualification, InstitutionEmail
Vértes JánosBelső

Item Type: Thesis (UNSPECIFIED)
Uncontrolled Keywords: Peer to peer, Sharing Economy, airbnb
Depositing User: Meleg Gizella
Date Deposited: 2019. May. 14. 16:47
Last Modified: 2019. Sep. 06. 14:45

Actions (login required)

View Item View Item