Assessment of Advantages and Disadvantages of Internet Marketing of Georgian Tour Operators

Alina Sarkisyan Sarkisyan (2019) Assessment of Advantages and Disadvantages of Internet Marketing of Georgian Tour Operators. Faculty of Commerce, Catering and Tourism.

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Abstract

In a century of high information technologies internet marketing is the most profitable, the low-cost, effective and gaining more and more value by means of marketing strategy necessary for maintaining tour operators for saving market positions and attract more clients.By making comparative analysis of Georgian tour operators’ websites reveal advantages and shortcomings, problems and perspectives of Internet marketing development in Georgian market. By analysing results of sociological research of customers to the means of internet marketing, try to formulate recommendations about the usage of internet marketing for tour operators in Georgia.

English title

Assessment of Advantages and Disadvantages of Internet Marketing of Georgian Tour Operators

Institution

Budapest Business School

Kar

Faculty of Commerce, Catering and Tourism

Department

Tourism Management

Tudományterület/tudományág

UNSPECIFIED

Szak

<font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Tourism Management MA</font></font>

Supervisors

Konzulens neveKonzulens típusaAssignment, Scientific qualification, InstitutionEmail
Jancsik András AndrásUNSPECIFIEDVice Rector for EducationUNSPECIFIED

Item Type: Thesis (UNSPECIFIED)
Uncontrolled Keywords: Internet Marketing Tour Operators
Depositing User: Alina Sarkisyan Sarkisyan
Date Deposited: 2019. Dec. 10. 14:53
Last Modified: 2019. Dec. 10. 14:53

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