Co-branding’s effects on consumer perception and behavior with a focus on ingredient branding strategies

Óvári Ádám (2014) Co-branding’s effects on consumer perception and behavior with a focus on ingredient branding strategies. Faculty of Commerce, Catering and Tourism.

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English title

Co-branding’s effects on consumer perception and behavior with a focus on ingredient branding strategies

Institution

Budapest Business School

Kar

Faculty of Commerce, Catering and Tourism

Department

Kereskedelmi Intézeti Tanszék

Tudományterület/tudományág

UNSPECIFIED

Szak

Kereskedelem és Marketing (angol nyelven)

Supervisors

Konzulens neveKonzulens típusaAssignment, Scientific qualification, InstitutionEmail
Papp JuditUNSPECIFIEDadjunktuspapp.judit@kvifk.bgf.hu

Item Type: Thesis (UNSPECIFIED)
Uncontrolled Keywords: Ingredient branding, Co-branding, Intel inside, InBranding, Multi-level marketing strategies
Depositing User: Horváth Viktória
Date Deposited: 2014. Dec. 05. 16:30
Last Modified: 2018. Feb. 22. 12:08

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