Buying behavior differences of the generations, in case of green fashion

Scheiling Katalin (2014) Buying behavior differences of the generations, in case of green fashion. Faculty of Commerce, Catering and Tourism.

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Institution

Budapest Business School

Kar

Faculty of Commerce, Catering and Tourism

Department

KERESKEDELMI INTÉZETI TANSZÉK

Tudományterület/tudományág

UNSPECIFIED

Szak

Kereskedelem és Marketing (angol nyelven)

Supervisors

Konzulens neveKonzulens típusaAssignment, Scientific qualification, InstitutionEmail
Papp JuditUNSPECIFIEDUNSPECIFIEDpapp.judit@kvifk.bgf.hu

Item Type: Thesis (UNSPECIFIED)
Uncontrolled Keywords: consumer behavior, generation x, generation y, gender, green fashion
Depositing User: Haász Antal
Date Deposited: 2014. Dec. 08. 16:41
Last Modified: 2015. May. 11. 10:37

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